Ideal Standard launches new BlueBook Website
12/03/2012
IDEAL STANDARD LAUNCHS NEW BLUEBOOK WEBSITE
Ideal StandardInternational, the leading provider of innovative and design-driven bathroomsolutions, has today launched a new updated version of the popular Bluebookwebsite.
The new Bluebook catalogue and specificationsystem, has been designedspecifically with architect and design needs in mind. It brings a no-nonsense, easy to access online resourcecentre of information with tools that allows the specifying of projects easy.
The new specification system will not only benefit architects anddesigners but also anyone with building projects including merchants, retailers and installers who aretasked with specifying projects.
Bluebook is a website of bathroom,washroom and showering products aimed at professional specifiers.The site isvery popular and receives an average of 100,000 hits a day with an average of2,500 individual sessions. Researchshows that 60% of people spend between 10 minutes and half an hour on the siteper session.
The new site has been developed followingextensive research into Specifiers needs.There are more ways to search forproducts and it is now Apple MAC compliant.Specifiers can find complete productspecification details and download drawings, images and data sheets.
Within the site is a new specificationsystem which allows users to choose products for a project, price them and thenschedule the products by room and floor. Full schedule reports can be downloaded in NBS formats.
There are over 3,500 Armitage Shanks and Ideal Standard productsavailable to choose from -the Bluebook is now the most extensive onlinecatalogue and specification system on the market. It also features the fullPlatinum Book – an extension of the Bluebook that provides information on IdealStandard’s luxury and contemporary bathroom design.
The new Bluebook specification ‘offline’ system means users can alsocreate projects, add products to them and prepare schedules without beinglogged on. When users log back online, their desktop and mobile devices willsynchronise with each other and the web application.
Thesystem can be completely customised – from the ability to save specificationsand favourites on the system to tailoring it to individual country needs – andincorporates ease of use with new unique features, including:
- Downloadable desktopedition
Tony Rheinberg, IdealStandard Marketing Manager commented, “We are really excited about the launchof the new Bluebook website. Weare looking forward to seeing how the industry benefits from the innovativetechnology which the updated site uses. With such a vast range of productinformation now made so easily accessible, users will be able to browse,compare and select products for projects with more ease than ever before”