NEW ADDITIONS AS IDEAL STANDARD EXTENDS TESI COLLECTION

Ideal Standard, the leading provider of innovative and design-driven bathroom solutions, has extended its recently released Tesi collection, with the launch of a second phase of new products – and reports a very positive response to the new range, with orders above targets.

Created by Ideal Standard designer, Robin Levien, Tesi is a cross category solution, with options which work perfectly in family bathrooms, cloakrooms and en-suites alike. The collection is slender, elegant and versatile: it’s precisely adapted to suit environment and lifestyle needs, performing effortlessly in every role and never failing to achieve perfect balance.

The extension of Tesi, which will be available from the end of June 2016, sees the addition of several new SKUs, including new semi countertop and 50cm basins.

This increases the number of basin options to five, widening the range and enabling it to scale down for smaller sized rooms and cloakrooms. The new 55cm semi-countertop option also enables compatibility for those wanting to install furniture.

Also added to the collection are new close coupled back to wall and back to wall toilet bowls, all of which feature the exclusive, revolutionary AquaBlade flushing technology as standard.

AquaBlade offers the best aesthetic on the market with superior hygiene, less splashing and noise reduction, as the toilet flushes from the top of the bowl, washing the entire inner surface with no tricky to clean overhanging rim.

The first phase of Tesi was officially unveiled by Ideal Standard in March 2016 at the the KBB exhibition at the NEC in Birmingham, with a Tesi brassware range following shortly after.

The Tesi brassware range was launched a month later and this latest phase of the Tesi launch will see the additional new products available from the end of June 2016.

Leanne Martin, product manager from Ideal Standard, said: “We are really pleased with the positive reaction to Tesi following the launch at KBB earlier this year – and we are well beyond targets with a large volume of orders across all channels, with exceptional performance in the specification market.

“We planned a staggered launch to ensure we have all of the pieces we need for the range as well as enabling us to have Aquablade on all the bowls, as standard. The extension of the collection with the new products enhances what is already proving to be a strong and popular addition to the Ideal Standard portfolio.

“Affordably priced and offering a full cross category solution with options for the family bathroom, cloakroom or en-suite, all in keeping with the practical soft geometric design, it is clear to see why Tesi has seen such strong early success.”

Tesi, by Ideal Standard, combines form with function to offer a classic with a twist and a collection of bathroom ceramics, baths, furniture and now fittings, which combine perfectly together to create a versatile and affordable bathroom range.

The Tesi collection is slender, elegant and versatile: it’s precisely adapted to suit environment and lifestyle needs, performing effortlessly in every role and never failing to achieve perfect balance.

Ideal Standard International designer, Robin Levien, said: “Tesi delivers the perfect combination of functionality, affordability and beautiful aesthetics. Any element of this collection can be coupled with other suites for an individual final result that provides the perfect hit of classic with a twist.

“The collection uses contemporary shapes to create a design classic, creating a range of products which can be used to build a bathroom that is unique to its owner, while providing the ease of maintenance and timeless appeal that many end users look to obtain from their home décor.”

The Tesi range is available in the UK and Republic of Ireland now. For more information on Ideal Standard and its products, visit: www.ideal-standard.co.uk