With that in mind, we spoke to two of our experts – Head of Specification, Jason Cadman, and Ash Burtoft, our Sales Manager for Hotels and Hospitality – about the key trends they see influencing the future of hotel bathroom design.
Shapes
Shapes are evolving. Rather than sticking to conventional rectangular or square tiles and fixtures, we’re seeing an influx of organic, freeform shapes. Tapering lines on basins, toilets and taps,curved bathtubs and geometric tiles add visual interest and make the space feel more dynamic.
"Tapering shapes especially are becoming a key feature in modern bathroom design," says Jason. "They not only create a softer, more inviting aesthetic, but they also play with the perception of space, making even smaller hotel bathrooms feel more open and elegant. Expect to see more basins, toilets and taps with gentle curves and narrowing lines as this trend continues to evolve."
Bolder colours
Colours in hotel bathroom design are shifting from traditional neutrals to more vibrant hues, offering guests asense of energy and individuality. Designers are experimenting with bold colours like teal, emerald green and blush pink to create unique spaces that reflect personality and style. Indeed, the Pantone Colour of the Year for 2024 is 13-1023 Peach Fuzz, which fits perfectly with these shades.
Ash says: “Designers are being more creative with the colours of their products today as people are moving beyond the white and chrome look and beginning to appreciate more daring combinations. At the same time, technology like physical vapour deposition – known as PVD –is enabling manufacturers to produce more colourful taps, showers and accessories, with a consistent aesthetic that runs throughout their ranges. These colours not only create a statement but also evoke certain emotions, allowing guests to feel more relaxed or energised, depending on the palette.”
Accessibility and inclusive design
Inclusivity is already a key design consideration but we expect it to become even more prevalent in the future. Hotel bathrooms are being designed to accommodate all guests, regardless of their mobility or physical limitations. Thanks to advancements in materials and manufacturing capabilities, features like level access showers and coloured grab rails offer functionality while also maintaining an attractive aesthetic.
“Hotels are now opting for wide entryways, accessible basins and other features that make bathrooms universally accessible while maintaining a seamless, stylish design,” says Jason. “This trend reflects a shift toward inclusivity in hospitality, ensuring that all guests feel welcome and cared for. Inclusion is an essential part of modern hotel design. Bathrooms should serve all guests comfortably while also looking beautiful.”
Natural elements and biophilic design
Biophilic design is about creating a connection with nature through natural materials, lighting and greenery. A growing trend in hotel bathrooms is the increased use of organic materials like stone and wood to foster a sense of calm and wellbeing.
“Natural light and outdoor views are also becoming key elements in hotel bathroom design, creating an open, airy feel,”says Jason. “The integration of plants or water features adds a further dimension of tranquility, turning bathrooms into serene spaces where guests can escape the hustle and bustle of travel or business. Biophilic design can transform a bathroom into a sanctuary that really does help guests’ mental and physical wellbeing.”
Sustainability and eco-friendly materials
Sustainability is no longer an option – it’s a necessity. As climate awareness grows, hotels are embracing eco-friendly designs that align with global efforts to reduce waste and conserve resources. Bathrooms, a high-water-use area, are being revamped with sustainable materials and technologies. From manufacturing using recycled materials to end-of-life recyclability, sustainability is being woven into the fabric of modern bathroom design. Hotels are also installing water-saving technologies such as dual-flush toilets and sensor taps.
“Many guests are beginning to choose their accommodation on this basis,” says Ash, “which naturally means hotels need to prioritise sustainability in order to compete in the market, while also enjoying the added benefits of reducing operational costs through reduced water and energy use.”
Multifunctional spaces
Hotel bathrooms are evolving beyond their traditional purpose to become multifunctional spaces that offer relaxation, self-care and even entertainment. Some designs integrate spa-like elements,with large soaking tubs, steam showers and dedicated vanity spaces around the basin, creating a mini-retreat within the room.
“Open-plan bathroom layouts are becoming more common,” says Ash, “blurring the line between bedroom and bathroom to create a sense of flow and spaciousness. This trend caters to guests seeking luxury and functionality in one space, elevating the overall hotel experience. Guests want more than just a place to shower; they want a space where they can relax and unwind, which is why multifunctional designs are gaining popularity.”
Wellbeing and wellness-focused design
With wellness being a significant part of the travel experience, hotel bathroom designs are embracing features that promote physical and mental wellbeing. From aromatherapy-infused showers to chromotherapy lighting, bathrooms are becoming spaces where guests can rejuvenate and de-stress.
“Rain showers, soaking tubs and heated floors also add to the comfort factor,” says Jason, “creating a spa-like atmosphere that helps relaxation. The focus on wellness extends beyond aesthetics to the sensory experience of the bathroom, enhancing the overall stay.”
Freedom of expression and personalisation
Hotel bathrooms are also becoming platforms for creative expression. Designers are moving away from cookie-cutter layouts to embrace personalised, playful designs that reflect the hotel’s brand identity or the culture of the area. Guests appreciate bathrooms that feel unique and offer a sense of place, with artisanal touches like hand-painted tiles or locally sourced materials.
“Customisation is a major part of this trend,” says Ash. “Guests want the ability to adjust the ambience, whether it’s lighting, music or even the shower experience, to suit their mood and preferences. The future of hotel bathroom design is about giving guests a space that feels personal and expressive, making them feel more connected to their stay.”
The future of hotel bathroom design is both functional and experiential. By incorporating trends like bolder colours and more varied shapes, as well as imperatives like sustainability and wellness, hotels can create spaces that not only cater to guests’ needs but also elevate their overall experience.
As these trends continue to evolve, it’s clear that hotel bathrooms are not simply utilitarian spaces but places where design, comfort and innovation come together to enhance the guest journey. This blend of design trends showcases the future direction of hotel bathrooms and emphasises their role in creating a more personalised, luxurious stay for guests.
Looking to specify hotel bathrooms with confidence? Our CPD covers key standards, product choices, and criteria like safety, water-saving and aesthetics, all designed to boost guest satisfaction and lower running costs. Book your place via the link below.
idealspec.co.uk/cpds/hotel-bathrooms-and-washrooms_5.html