Ideal Standard simplifies bathroom and washroom design with a new digital experience: The Singular™

Covering all sectors of the market – residential, hospitality, public washrooms and healthcare - this ground-breaking tool empowers architects, designers, planners, installers, and end-consumers to effortlessly create complete bathroom designs, drawing from a comprehensive portfolio of over 12,000products.

The Singular™ Configurator offers an intuitive user experience, aiming to inspire and guide product selection. It provides users with the confidence and control to create both functional and aesthetically pleasing spaces in a simple and time-saving manner.

As users make their selections, the tool intelligently suggests the required products to complete the assembly. These proposals feature designs that aesthetically complement those already chosen, ensuring they fit together seamlessly in terms of look, dimensions and compatibility.

For those seeking inspiration, the Singular™ Configurator also offers an extensive array of pre-configured designs equipped with the necessary products to complete a bathroom in the chosen style.

Registered users also benefit from additional features, including quick access to saved favourite products, management of an unlimited number of projects, import of existing projects, and the ability to easily share projects and collaborate with others. 

Upon completing their selections, users can conveniently download a project pack with detailed product information. It also includes all necessary documentation typically required by professionals, such as Environmental Product Declarations, BIM files, product sheets, and more.



Jonathan Baillie, VP Digital at Ideal Standard International, said: “Ideal Standard is passionate about helping people to create better bathrooms and washrooms. We continuously strive to add value to our customers’ experience, both online and offline. Through innovative technology, intuitive digital design, and a comprehensive product portfolio, we strongly believe that our Singular™ Configurator will assist professionals and customers in simplifying the bathroom design process. This will enable them to seamlessly move from inspiration to reality, creating bathrooms or washrooms that precisely meet their needs.

"Ideal Standard’s Singular™ philosophy was originally created to ensure a simple, flexible process that means customers only need a single supplier for access to unlimited inspirational bathroom solutions from a complete range of product categories, including brassware, ceramics, furniture, bathing, showering and accessories.



The configurator is the newest tool to support the Singular™ approach and aims to take the next step in simplifying and streamlining the specification process, saving time for customers while providing a comprehensive product portfolio. Customers can access the design experience for free by visiting: Bathroom configurator | Ideal Standard