Privacy Policy

Set your cookie preferences here. Further down the page is our full privacy statement.

1.    About this Cookie Policy

1.1   This Cookie Policy governs the use of cookies and social media plugins on the website of Ideal Standard and its affiliates (hereinafter “the Website”).

1.2   Cookies are small text files which are stored on a device’s hard drive and which contain certain information and sometimes personal data. Social media plugins are small pieces of software developed and provided by social media service providers, which add social media integration when built into the Website.

1.3   If you want general information about how we process your personal data other than through cookies and social media plugins, including in relation to your communication with us via e-mail, phone, fax and social media and in relation to any order or purchase, please see our Privacy Policy.

1.4   By continuing to use the Website after having been informed of the use of cookies and you acknowledge that you have read and accept this Cookie Policy.

2.     In general

2.1   Your personal data are processed by Ideal Standard International NV, having its offices at 1930 Zaventem, Da Vincilaan 2, registered with the Crossroad Bank of Enterprises under the number 0891.422.179, and its affiliate companies of the Ideal Standard Group (hereinafter “we”, “us”, “our”, “Ideal Standard”). You can contact us via e-mail at

2.2   A reference in this Cookie Policy to certain laws or regulations also includes any change, replacement or annulment of these laws or regulations, including any related executive decisions.

2.3   We reserve the right to modify, change or amend this Cookie Policy from time to time at its own discretion. Such modification, change or amendment will be communicated via the Website. Your use of the Websites constitutes acceptance of our Privacy Policy at all times.

3.    Cookies

3.1   You can avoid cookies being placed by configuring your browser as such. Guidelines about how to do this can be found here:


However, not allowing cookies when visiting the Website may cause certain or all features of the Website to stop working properly.

3.2   When you visit the Website, we place a number of cookies. Most data pertaining to these cookies, their placement and use allow to identify you, and we use them to gain insight in how you and other visitors use the Website by gathering statistical and usage data, enabling us to provide a better user experience on the Website.

3.3  We know about the following cookies being used on the Website:

Name Type Purpose Storage Period
lang Preferences Remembers the user's selected language version of the website
Google Analytics cookies, including:
Analytical and statistical. We use Google Analytics cookies to determine how you and other visitors use our Website. With these insights we are able to compile reports and improve our Website and services. These cookies collect information in an anonymous form, including the number of visitors to the Website, where visitors have come to the site from and the pages they visited.

For more information about these Google Analytics cookies, see:
“_ga”: 2 years
“_gid”: 1 day. 
Google Analytics Tracking Code that logs details about the visitor's browser and computer.Session
 __utmaStatisticalCollects data on the number of times a user has visited the website as well as dates for the first and most recent visit. Used by Google Analytics.2 years
Registers a timestamp with the exact time of when the user accessed the website. Used by Google Analytics to calculate the duration of a website visit.Session
Registers a timestamp with the exact time of when the user leaves the web site. Used by Google Analytics to calculate the duration of a website visit.Session
Used to throttle the speed of requests to the server.Session
Collects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics.6 months
Used by the social networking service, Linked In, for tracking the use of embedded services.2 years
Used by the social networking service, Linked In, for tracking the use of embedded services.179 days
Used by the social networking service, Linked In, for tracking the use of embedded services.2 years
Used by YouTube to register a unique ID on mobile devices to enable tracking based on geographical GPS location.Session
Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
1 year
Used by the social networking service, Linked In, for tracking the use of embedded services.
Registers a unique ID that is used by Google to keep statistics of how the visitor uses YouTube videos across different websites.
8 months
Used to check if the user's browser supports cookies.
 179 days
Tries to estimate the users' band width on pages with integrated YouTube videos.
179 days
Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

3.4  You may at all times withdraw your consent with our use of cookies. To exercise this right, it suffices to delete the cookies, which have been placed on your device. To do so, you are kindly asked to refer to the appropriate instructions of your browser manufacturer, as listed above. 

4. Purposes for which we collect and use your personal data and the legal grounds on which these purposes are based

The purposes The legal grounds
We process your personal data to perform statistical analyses so that we may improve our Website, advertisement, products and services or to develop new products and services. This processing activity is based on your consent.
We may also process your personal data for the preservation of our the legitimate interests, its affiliates and partners or a third party if your registration with or use of the Website can be considered (a) a violation of this Cookie Policy or the intellectual property rights or any other right of a third party, (b) a threat to the security or integrity of any of the Website or to us or to any of our affiliates’ or its subcontractors’ underlying systems due to viruses, Trojan horses, spyware, malware or any other form of malicious code, or (c) in any way hateful, obscene, discriminating, racist slanderous,spiteful, hurtful or in some other way inappropriate or illegal. This processing activity is based on our legitimate interests.
We process your personal data to comply with legal obligations or to comply with any reasonable request from competent law enforcement agents or representatives, judicial authorities, governmental agencies or bodies, including competent data protection authorities. Your personal data may be transferred upon our own initiative to the police or the judicial authorities as evidence or if there are justified suspicions of an unlawful act or crime committed by you through your registration with or use of the Website, our social media channels or other communication with us. This processing activity is necessary to comply with legal obligations imposed on us. 

5.    To whom we send your personal data

5.1  We rely on third party processors to provide you our Website and to process your personal data on our behalf. These third party processors are only allowed to process your personal data on our behalf upon our explicit written instructions.

5.2  We warrant that all third party processors are selected with due care and are obliged to ensure the safety and integrity of your personal data.

5.3  We may share your personal data with other entities within the Ideal Standard Group. However, we will ensure that all Ideal Standard entities will take due care that all processing of your personal data is in line with what is set out in this Cookie Policy.

5.4  We do not send your personal data in an identifiable manner to any other party than the ones mentioned in Articles 5.1 and 5.2 without your explicit permission to do so. However, we may send anonymised data to other organisations that may use those data for improving products and services as well as to tailor the marking, displaying and selling of those goods and services.

6.    Location and transfer

6.1  We process your personal data within the European Economic Area (EEA). However, in order to process your personal data for the purposes outlined in Article 4 above, we may also transfer your personal data to other Ideal Standard entities or to third parties who process your personal data on our behalf outside the EEA. Each entity outside the EEA that processes your personal data will be bound to observe adequate safeguards with regard to the processing of your personal data. Such safeguards will be the consequence of:

  • The recipient country having legislation in place which may be considered equivalent to the protection offered within the EEA; or
  • A contractualarrangement between us and that entity, such as an agreement based on theEuropean Commission’s Standard Contractual Clauses.

6.2  We may transfer anonymized and/or aggregated data to organisations outside the EEA. Should such transfer take place, we will ensure that there are safeguards in place to ensure the safety and integrity of your data and all rights with respect to your personal data you might enjoy under applicable mandatory law.

7.    Quality assurances

7.1    We do our utmost best to process only the personal data which are necessary to achieve the purposes listed under Article 4 of this Cookie Policy.

7.2    Your personal data are only processed for as long as needed to achieve the purposes listed under Article 4 of this Cookie Policy or up until such time where you withdraw your consent for processing them. Note that withdrawal of consent may imply that you can no longer use the whole or part of the Website. We will de-identify your personal data when they are no longer necessary for the purposes outlined in Article 4, unless there is:

  • An overriding interest of us, or any other third party, in keeping your personal data identifiable;
  • A legal or regulatory obligation or a judicial or administrative order that prevents us from de-identifying them.

7.3    You understand that an essential aspect of our marketing effortspertains to making our marketing materials more relevant to you. We do this bycustomising your unique profile based on relevant characteristics as outlinedin Article 3 of the Privacy Policy and then uses thisprofile to provide you with communications, promotions, offerings, newslettersand other advertisements about products and services that may interest you.

7.4   We will take theappropriate technical and organisational measures to keep your personal datasafe from unauthorized access or theft as well as accidental loss, tampering ordestruction. Access by our personnel or its third party processors will only beon a need-to-know basis and subject to strict confidentiality obligations. Youunderstand, however, that safety and security are best efforts obligations onlywhich can never be guaranteed.

7.5    If you are registered toreceive communications, promotions, offerings, newsletters and otheradvertisements via e-mail or other electronic communication channels, you canchange your preferences for receiving such communications, promotions,offerings, newsletters and other advertisements by clicking on opt-out linkprovided in such communications.

8.    Your rights

Right to access your data
8.1   You have the right to request access to your personal data processed by us pertaining to you. We reserve the right to charge an administrative fee for multiple subsequent requests for access that are clearly submitted for causing nuisance or harm to us. Each request must specify for which processing activity you wish to exercise your right to access and must specify to which data categories you wish to gain access to.

Right to correct your data
8.2.  You have the right to ask that any personal data pertaining to you that are inaccurate, are corrected free of charge. If a request for correction is submitted, such request shall be accompanied of proof of the flawed nature of the data for which correction is asked.

Right to withdraw consent
8.3  You have the right to withdraw your earlier given consent for processing your personal data, in which case Article 7.2 will apply.

Right to erase your data
8.4  You have the right to request that personal data pertaining to you be erased if they are no longer required in light of the purposes outlined in Article 4 or if you withdraw your consent for processing them. However, you need to keep in mind that a request for erasure will be evaluated by us against:

  • Overriding interests of us or any other third Party;
  • Legal or regulatory obligations or administrative or judicial orders, which may contradict such deletion;
  • For the establishment, exercise or defence of legal claims.

Instead of deletion you can also ask that we limit the processing of your personal data if and when (a) you contest the accuracy of that data, (b) the processing is illegitimate or (c) the data are no longer needed for the purposes listed under Article 4 but you need them to defend yourself in judicial proceedings.

Right to oppose the processing of your data
8.5   You have the right to oppose the processing of personal data if you are able to proof that there are serious and justified reasons connected with his particular circumstances that warrant such opposition. However, if the intended processing qualifies as direct marketing, you have the right to oppose such processing free of charge and without justification.

Right to obtain a copy of your data
8.6   You have the right to receive from us in a structured, commonly used and machine-readable format the personal data you have provided to us.

Where to exercise your rights
8.7  If you wish to submit a request to exercise one or more of the rights listed above, you can send an e-mail to or if available,you could use the contact form provided in this Website. Such request should clearly state which right you wish to exercise and the reasons for it if such is required. It should also be dated and signed, and accompanied by a digitally scanned copy of your valid identity card proving your identity. If you use the contact form, we may ask you for your signed confirmation and proof of identity.

We will promptly inform you of having received this request. If the request proves valid, we shall honour it as soon as reasonably possible and at the latest thirty (30) days after having received the request.

Where to file complaints
8.8  If you have any complaint regarding the processing of your personal data by us,you may always contact us via If you remain unsatisfied with our response, you are free to file a complaint with the competent data protection authority.

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