About Us

A British manufacturing institution, Ideal Standard and our brands have been furnishing homes, hospitals, offices, pubs and more for over 200 years. Ideal Standard is synonymous with craftsmanship, quality and tradition,yet we remain at the leading edge of developments in both domestic and commercial bathroom technology, pushing the boundaries of design in terms of aesthetic and technical accomplishment. Our factory in Armitage, Staffordshire remains the only large scale ceramics manufacturing operation in the UK, producing millions of toilets and basins annually, each proudly bearing the name Ideal Standard or Armitage Shanks. You can find out more about our company in the sections below.

  • Who are we

    Who are we

    Ideal Standard (UK) Ltd is part of the Ideal Standard International group of companies, which employs almost 9,500 people. Our portfolio includes some of the world’s most recognisable bathroom brands and we operate 18 manufacturing sites, serving over 60 countries across Europe, the Middle East and Africa.

  • Our Brands

    Our Brands

    Ideal Standard and Armitage Shanks are two of the world’s best-known bathroom brands, with a combined history stretching back more than 300 years. As leaders in the domestic and commercial markets, respectively,these marques can be found everywhere from houses new and old, traditional public conveniences and major new healthcare developments.

  • Latest News

    Latest News

    Keep up to date with all that’s happening at Ideal Standard and Armitage Shanks in our latest news section. Read about our latest product launches and the awards we have won. Find out which high profile and interesting developments we’re involved in and which exhibitions we’re attending. It’s all here in latest news.

  • Case Studies

    Case Studies

    See how Ideal Standard and Armitage Shanks products are already enhancing bathrooms and washrooms across a range of varied projects and sectors. We supply companies from small local housebuilders to major infrastructure firms and our brands can be found in everything from compact residential developments to high-rise apartment blocks to hospitals to sports stadia.

  • Our Designers

    Our Designers

    Keeping ahead of the curve requires the brightest minds in the industry. That’s why we work with a number of highly respected design studios and individuals, constantly seeking out new ways of enhancing lives through innovative approaches to the design and technical capabilities of our products. Find our more in this section.

  • Careers


    Employment with Ideal Standard opens up a world of possibilities. With roles in sales, marketing, manufacturing, administration,finance, human resources and more, we are keen to recruit talented and ambitious people. As part of an international group of companies, employment with Ideal Standard could be your first step into an exciting career filled with opportunity.

  • Our Policies

    Our Policies

    The official policies and statements for Ideal Standard

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